Menu
Predictive Audiences in GA4 Part 3
The following is part 3 in this series, if you need to catch up, here is part 1 and part 2 or download the complete guide.
Napkyn
The following is part 3 in this series, if you need to catch up, here is part 1 and part 2
How to Use Pre-Built Predictive Audiences in GA4:
Step 1: From property click Admin -> Data Display
Step 2: Select Audiences from the list of options.
Step 3: Click the New Audience button.
Step 4: Click Predictive under Use a reference.
On this screen, you can select any of the pre-built audiences that are Ready to use.
How to Build a Custom Predictive Audiences in GA4:
Step 1: From property click Admin -> Data Display
Step 2: Select Audiences from the list of options.
Step 3: Click the New Audience button.
Step 4: Select "Create a custom audience" from the Start from scratch section
Step 5: Select "Predictive" from the Add new condition dropdown, then select your audience scope. You can see which option is available to you as it is marked with a green checkmark.
Step 6: Click Add filter button. Configure prediction with available options: most likely or least likely to purchase. You can also define your custom range. You can also use the slider on the right to see your potential audience size as percentages change.
You can also adjust the scope of the audience on the right. Across all sessions means adding all users to the audience if the condition is true for all the previous sessions. Within the same session means adding a user to the audience if the condition is true for a single session. The same event means adding a user to the audience if the condition is true for a particular event.
Most of the time across all sessions will be selected.
Step 8: Define Membership duration for the predictive audience.
The membership duration refers to the time the metrics are calculated for. You can specify that the metric condition can be true during any point in the lifetime of a user by selecting “set to maximum limit”, or that it must be true during a specific number of days, like 30 days.
Step 9: Save the Configuration and the audience will be available on the Audience tab.
In part 4 we’ll look at why and how to use predictive audiences. Don’t want to wait for part 4? Get all parts of this series, including FAQ’s and even a case study?
Napkyn
Napkyn, a Kepler Group company, is a digital analytics and media solutions provider with more than a decade of experience helping organizations implement and activate high-quality data to make superior business decisions. Trusted by Fortune 1000 companies across North America, Napkyn delivers world-class data management and enterprise enablement solutions to data-driven marketing and technology leaders.
Napkyn is a Google Marketing Platform and Google Cloud Partner, providing technology licensing and modern marketing services that inspire brands and agencies to connect, innovate, and experiment with privacy-forward digital solutions. Learn more about Napkyn at napkyn.com or by following Napkyn on LinkedIn.
More Insights
Google Tag Manager Tag Diagnostics: Troubleshooting and Optimization Guide
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Dec 11, 2024
Read More
November 2024 GA4 & GMP Updates
Napkyn
Dec 4, 2024
Read More
Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment
Ketul Dave
Implementation Specialist
Nov 27, 2024
Read More
More Insights
Sign Up For Our Newsletter
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Predictive Audiences in GA4 Part 3
The following is part 3 in this series, if you need to catch up, here is part 1 and part 2 or download the complete guide.
Napkyn
The following is part 3 in this series, if you need to catch up, here is part 1 and part 2
How to Use Pre-Built Predictive Audiences in GA4:
Step 1: From property click Admin -> Data Display
Step 2: Select Audiences from the list of options.
Step 3: Click the New Audience button.
Step 4: Click Predictive under Use a reference.
On this screen, you can select any of the pre-built audiences that are Ready to use.
How to Build a Custom Predictive Audiences in GA4:
Step 1: From property click Admin -> Data Display
Step 2: Select Audiences from the list of options.
Step 3: Click the New Audience button.
Step 4: Select "Create a custom audience" from the Start from scratch section
Step 5: Select "Predictive" from the Add new condition dropdown, then select your audience scope. You can see which option is available to you as it is marked with a green checkmark.
Step 6: Click Add filter button. Configure prediction with available options: most likely or least likely to purchase. You can also define your custom range. You can also use the slider on the right to see your potential audience size as percentages change.
You can also adjust the scope of the audience on the right. Across all sessions means adding all users to the audience if the condition is true for all the previous sessions. Within the same session means adding a user to the audience if the condition is true for a single session. The same event means adding a user to the audience if the condition is true for a particular event.
Most of the time across all sessions will be selected.
Step 8: Define Membership duration for the predictive audience.
The membership duration refers to the time the metrics are calculated for. You can specify that the metric condition can be true during any point in the lifetime of a user by selecting “set to maximum limit”, or that it must be true during a specific number of days, like 30 days.
Step 9: Save the Configuration and the audience will be available on the Audience tab.
In part 4 we’ll look at why and how to use predictive audiences. Don’t want to wait for part 4? Get all parts of this series, including FAQ’s and even a case study?
Napkyn
Napkyn, a Kepler Group company, is a digital analytics and media solutions provider with more than a decade of experience helping organizations implement and activate high-quality data to make superior business decisions. Trusted by Fortune 1000 companies across North America, Napkyn delivers world-class data management and enterprise enablement solutions to data-driven marketing and technology leaders.
Napkyn is a Google Marketing Platform and Google Cloud Partner, providing technology licensing and modern marketing services that inspire brands and agencies to connect, innovate, and experiment with privacy-forward digital solutions. Learn more about Napkyn at napkyn.com or by following Napkyn on LinkedIn.
More Insights
Google Tag Manager Tag Diagnostics: Troubleshooting and Optimization Guide
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Dec 11, 2024
Read More
November 2024 GA4 & GMP Updates
Napkyn
Dec 4, 2024
Read More
Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment
Ketul Dave
Implementation Specialist
Nov 27, 2024
Read More
More Insights
Sign Up For Our Newsletter