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Large-scale GA4 Deployments made simple with Napkyn Magic

International multi-brand footwear retailer

Challenge

Napkyn was tasked with deploying GA4 and server-side GTM across dozens of brands in dozens of markets.

Napkyn was tasked with deploying GA4 and server-side GTM across dozens of brands in dozens of markets.

Solution

Leveraging Napkyn Magic, our proprietary platform designed to deploy and optimize Google products across brands at speed and with 100% accuracy, our team completed all aspects of the implementation including QA within 3 weeks.

Leveraging Napkyn Magic, our proprietary platform designed to deploy and optimize Google products across brands at speed and with 100% accuracy, our team completed all aspects of the implementation including QA within 3 weeks.

Results

  • 48 Google Analytics (GA4) properties configured in a few minutes, including:

    • 54 custom dimensions,

    • 6 custom conversion events, 

    • 12 channels in a custom group, and 

    • 10 custom reports in every property.

  • 300 hours of deployment work in the UI saved

  • 500+ hours of QA testing saved, and counting

  • 21 Google Tag Manager containers configured with server-side mappings, including:

    • 5 subdomains linked for first-party cookies,

    • 3 distributed Google Cloud Run services with a global load balancer, and

    • 64 implemented server-side tags for Google Enhance Conversions and Meta CAPI

    • All running through privacy/consent management settings and ready to support tens of millions of events each hour of Black Friday.

  • 48 Google Analytics (GA4) properties configured in a few minutes, including:

    • 54 custom dimensions,

    • 6 custom conversion events, 

    • 12 channels in a custom group, and 

    • 10 custom reports in every property.

  • 300 hours of deployment work in the UI saved

  • 500+ hours of QA testing saved, and counting

  • 21 Google Tag Manager containers configured with server-side mappings, including:

    • 5 subdomains linked for first-party cookies,

    • 3 distributed Google Cloud Run services with a global load balancer, and

    • 64 implemented server-side tags for Google Enhance Conversions and Meta CAPI

    • All running through privacy/consent management settings and ready to support tens of millions of events each hour of Black Friday.

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