With roll ups in place, Wolverine now has the ability to check the performance of all brands, in all countries in one place. They can easily see trends across between properties and make comparisons to overall aggregated data. In addition, users with the same reporting identity are automatically deduplicated making the overall data more reliable.
“In a global organization managing multiple brands, each business unit needs a different compilation of data to operate effectively. Whether viewing one brand’s sites across several regions or several brands in one region, roll up properties allow quick access to data without the need for exporting or joining datasets.
Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible.”
— Ali Van Eerden, Director, eComm Analytics & BI, Wolverine Worldwide
