About

Services

Work

Insights

Careers

Get in Touch

Menu

GA4 1st party data audience exclusions in DV360 enable pure prospecting reach for telecom CTV campaign

Online telecom enterprise company

Challenge

An online-only telecom enterprise with aggressive growth goals requires precision to reduce wasted impressions on current customers, by increasing efficient reach against a pure-prospecting audience

An online-only telecom enterprise with aggressive growth goals requires precision to reduce wasted impressions on current customers, by increasing efficient reach against a pure-prospecting audience

Solution

The engagement began with a structured training program, providing a foundation in data-driven marketing:

  • Responsible, structured data collection: Outlined GA4 Implementation Maturity Framework

  • Audience Planning: Maximized durable tactics by leveraging Google audiences and excluded current consumers base via GA4

  • Audience Activation: Excluded current brand consumers using a Combined Audience and leveraged campaign frequency capping

The engagement began with a structured training program, providing a foundation in data-driven marketing:

  • Responsible, structured data collection: Outlined GA4 Implementation Maturity Framework

  • Audience Planning: Maximized durable tactics by leveraging Google audiences and excluded current consumers base via GA4

  • Audience Activation: Excluded current brand consumers using a Combined Audience and leveraged campaign frequency capping

Results

  • 2.1M overall reach of new to brand users, achieving client goals

  • 6x below CPM goal

  • Optimal co-viewing frequency in-flight

  • Confidence to experiment with further GA4 audience activations in CTV + DV360

  • 2.1M overall reach of new to brand users, achieving client goals

  • 6x below CPM goal

  • Optimal co-viewing frequency in-flight

  • Confidence to experiment with further GA4 audience activations in CTV + DV360

Back to Case Studies

Latest Insights and Education

Latest Insights and Education

August 2024 GA4 & GMP Updates

Napkyn

Sep 4, 2024

Read More

Implementing Enhanced Conversions in Google Ads and GA4

Monika Boldak

Associate Director, Marketing

Aug 29, 2024

Read More

Why Investing in Proper Google Analytics 4 Implementation is Essential for Maximizing Marketing ROI

Monika Boldak

Associate Director, Data Solutions

Aug 28, 2024

Read More

More Insights

Sign Up For Our Newsletter

Sign Up For Our Newsletter

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

About

Services

Work

Insights

Careers

LinkedIn

Kepler

Kyu

Napkyn © 2024

Privacy Policy

Cookie Policy