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DV360 & CM360 Agency Onboarding & Full Team Training in 45 days

Advertising Agency

Challenge

A media agency was seeking to substantially increase its DV360 investment (shifting dollars from a rival platform) to take full advantage of Google’s precision targeting capabilities and proprietary inventory (i.e. YouTube). They were dissatisfied with the level of support and expertise provided by their existing platform team and were seeking an upgrade – a proactive partner who could provide the training, sophistication, and creativity needed to help them grow.

“Such an amazing upgrade to the service and support we were previously receiving” – Agency Lead

A media agency was seeking to substantially increase its DV360 investment (shifting dollars from a rival platform) to take full advantage of Google’s precision targeting capabilities and proprietary inventory (i.e. YouTube). They were dissatisfied with the level of support and expertise provided by their existing platform team and were seeking an upgrade – a proactive partner who could provide the training, sophistication, and creativity needed to help them grow.

“Such an amazing upgrade to the service and support we were previously receiving” – Agency Lead

Solution

Napkyn’s expert practitioners provided comprehensive strategic & technical guidance to lead the client through a successful transition.

Expert Strategic Guidance: Napkyn’s extensive onboarding process (i.e. stakeholder interviews, client planning sessions, and campaign audits) allowed our team to (a) quickly gain a deep understanding of individual client objectives and KPIs and (b) identify enhancement opportunities with best practices, unlocking immediate performance gains.

Extensive Training: Napkyn leveraged its 60+ course marketing and leadership training program to develop a tailored curriculum focused on the specific DV360 and CM360 topics most critical to Klever’s learning objectives. Napkyn pairs a detailed course list with interactive modules to maximize training impact.

Napkyn’s expert practitioners provided comprehensive strategic & technical guidance to lead the client through a successful transition.

Expert Strategic Guidance: Napkyn’s extensive onboarding process (i.e. stakeholder interviews, client planning sessions, and campaign audits) allowed our team to (a) quickly gain a deep understanding of individual client objectives and KPIs and (b) identify enhancement opportunities with best practices, unlocking immediate performance gains.

Extensive Training: Napkyn leveraged its 60+ course marketing and leadership training program to develop a tailored curriculum focused on the specific DV360 and CM360 topics most critical to Klever’s learning objectives. Napkyn pairs a detailed course list with interactive modules to maximize training impact.

Results

  • Immediate 5% - 30% performance gains across client campaigns

  • 10% increase in media investment across the agency portfolio in 2 months

  • 25% reduction in campaign launch times

  • Increased GMP feature utilization, e.g. custom bidding

  • Immediate 5% - 30% performance gains across client campaigns

  • 10% increase in media investment across the agency portfolio in 2 months

  • 25% reduction in campaign launch times

  • Increased GMP feature utilization, e.g. custom bidding

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