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Revamping Telco Data Strategy: 60 Days to Digital Independence

Major Telco Brand

Challenge

After sunsetting their agency relationship, a major telco brand needed to in-house their data / media infrastructure and operations in under 60 days. The brand’s goal was to be fully independent and digitally mature, powered by durable data strategies within Google Marketing Platform.

After sunsetting their agency relationship, a major telco brand needed to in-house their data / media infrastructure and operations in under 60 days. The brand’s goal was to be fully independent and digitally mature, powered by durable data strategies within Google Marketing Platform.

Solution

  • Templatized Napkyn GA4 installation and DV360/CM360 in-housing practices enabled rapid project delivery.

  • Proven analytics and media best practices applied to optimize campaign performance and business impact

  • Templatized Napkyn GA4 installation and DV360/CM360 in-housing practices enabled rapid project delivery.

  • Proven analytics and media best practices applied to optimize campaign performance and business impact

Results

  • Successful launch within 60 day deadline

  • Foundations for long-term success via enhanced training and 1PD/GA4 infrastructure

  • Successful launch within 60 day deadline

  • Foundations for long-term success via enhanced training and 1PD/GA4 infrastructure

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