About

Services

Work

Insights

Webinars

Careers

Get in Touch

Menu

Revamping Telco Data Strategy: 60 Days to Digital Independence

Major Telco Brand

Challenge

After sunsetting their agency relationship, a major telco brand needed to in-house their data / media infrastructure and operations in under 60 days. The brand’s goal was to be fully independent and digitally mature, powered by durable data strategies within Google Marketing Platform.

After sunsetting their agency relationship, a major telco brand needed to in-house their data / media infrastructure and operations in under 60 days. The brand’s goal was to be fully independent and digitally mature, powered by durable data strategies within Google Marketing Platform.

Solution

  • Templatized Napkyn GA4 installation and DV360/CM360 in-housing practices enabled rapid project delivery.

  • Proven analytics and media best practices applied to optimize campaign performance and business impact

  • Templatized Napkyn GA4 installation and DV360/CM360 in-housing practices enabled rapid project delivery.

  • Proven analytics and media best practices applied to optimize campaign performance and business impact

Results

  • Successful launch within 60 day deadline

  • Foundations for long-term success via enhanced training and 1PD/GA4 infrastructure

  • Successful launch within 60 day deadline

  • Foundations for long-term success via enhanced training and 1PD/GA4 infrastructure

Back to Case Studies

Latest Insights and Education

Latest Insights and Education

Google Tag Manager Tag Diagnostics: Troubleshooting and Optimization Guide

Ricardo Cristofolini

Senior Implementation Specialist, Data Solutions

Dec 11, 2024

Read More

November 2024 GA4 & GMP Updates
November 2024 GA4 & GMP Updates

November 2024 GA4 & GMP Updates

Napkyn

Dec 4, 2024

Read More

Server-Side Google Tag Manager Multi-Region vs Single-Region Deployment setup illustration
Server-Side Google Tag Manager Multi-Region vs Single-Region Deployment setup illustration

Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment

Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment

Ketul Dave

Implementation Specialist

Nov 27, 2024

Read More

More Insights

Sign Up For Our Newsletter

Sign Up For Our Newsletter

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

About

Services

Our Work

Insights

Webinars

Careers

Contact Us

LinkedIn

Kepler

Kyu

Napkyn © 2024

Privacy Policy

Cookie Policy