About

Services

Work

Insights

Webinars

Careers

Get in Touch

Menu

CTV via DV360 drives $3M in incremental revenue in 6 weeks

National apparel retailer

Challenge

Leverage the potential of CTV activation on top and bottom funnel eCommerce activity. Make the business case to the client to include CTV as a core component of the client’s evergreen, full funnel media program.

Leverage the potential of CTV activation on top and bottom funnel eCommerce activity. Make the business case to the client to include CTV as a core component of the client’s evergreen, full funnel media program.

Solution

Test Methodology: Design and deploy matched-market incrementality test to prove channel impact – key KPIs included:

  • total and direct sessions & orders

  • email engagement

  • Targeting: Developed structured segmentation framework to inform targeting.

    • Key prospecting personas built via Google Affinities, In-Market data, 3PD, and Content

    • Complement with 1PD and high value audiences/lookalikes via GA4 connection

  • Inventory: Prioritize premium CTV inventory to maximize impact, ensure high profile content adjacency & brand safety.

  • Optimization: Actively manage reach & frequency via DV360, leveraging reach planner & platform reporting to maximize investment effectiveness.

Test Methodology: Design and deploy matched-market incrementality test to prove channel impact – key KPIs included:

  • total and direct sessions & orders

  • email engagement

  • Targeting: Developed structured segmentation framework to inform targeting.

    • Key prospecting personas built via Google Affinities, In-Market data, 3PD, and Content

    • Complement with 1PD and high value audiences/lookalikes via GA4 connection

  • Inventory: Prioritize premium CTV inventory to maximize impact, ensure high profile content adjacency & brand safety.

  • Optimization: Actively manage reach & frequency via DV360, leveraging reach planner & platform reporting to maximize investment effectiveness.

Results

  • Profitable growth

    • 4.98% total session lift

    • 3.18% total sales lift

    • $2.97M in incremental sales in 6 weeks

  • Profitable growth

    • 4.98% total session lift

    • 3.18% total sales lift

    • $2.97M in incremental sales in 6 weeks

Back to Case Studies

Latest Insights and Education

Latest Insights and Education

Google Tag Manager Tag Diagnostics: Troubleshooting and Optimization Guide

Ricardo Cristofolini

Senior Implementation Specialist, Data Solutions

Dec 11, 2024

Read More

November 2024 GA4 & GMP Updates
November 2024 GA4 & GMP Updates

November 2024 GA4 & GMP Updates

Napkyn

Dec 4, 2024

Read More

Server-Side Google Tag Manager Multi-Region vs Single-Region Deployment setup illustration
Server-Side Google Tag Manager Multi-Region vs Single-Region Deployment setup illustration

Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment

Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment

Ketul Dave

Implementation Specialist

Nov 27, 2024

Read More

More Insights

Sign Up For Our Newsletter

Sign Up For Our Newsletter

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

About

Services

Our Work

Insights

Webinars

Careers

Contact Us

LinkedIn

Kepler

Kyu

Napkyn © 2024

Privacy Policy

Cookie Policy