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November 2024 GA4 & GMP Updates
Explore the latest updates from November 2024 across Google platforms like BigQuery, Looker Studio, DV360, CM360, and SA360. Learn about enhanced data analysis, reporting tools, advertising optimizations, and transparency improvements to maximize your campaign and business impact."
Napkyn
Google Analytics 4 Updates
Data Collection and Audience Expansion
Customer Match in Google Analytics (November 20, 2024): Expand your advertising audiences using Customer Match. This feature leverages hashed first-party data for audience matching in Google Ads, Display & Video 360, and Search Ads 360. It ensures broader coverage for remarketing campaigns, even when other identifiers aren't available.
Action: Enable user-provided data collection and link Google Analytics to your advertising products.
Ad Performance Optimization
Custom Channel Groups Supports Manual Ad Content (November 26, 2024): Enhance your channel analysis by using the manual ad content parameter in custom channel groups. This allows for greater flexibility in tagging and deeper insights into performance.
Action: Create new custom channel groups if you have Editor or higher permissions.
Improvements to Cost Data Import (November 19, 2024): Understand ad cost data better, even when required dimensions lack matches. Google Analytics now ensures cost, impressions, and clicks are reported comprehensively, enabling more accurate analysis.
Action: Review imported ad data for a clearer picture of campaign performance. Learn more about cost data import.
Ecommerce Insights and Recommendations
New Merchant Center Recommendations (November 22, 2024): Address product disapprovals in Google Merchant Center directly from Google Analytics. Recommendations link to specific product issues, helping improve visibility in Google Shopping and ad performance.
Action: Use insights from the Home page, Insights hub, or Acquisition overview to resolve disapprovals and boost sales. Learn more about recommendations.
Transparency and API Management
Data Access and API Quota History (November 7, 2024): Gain visibility into API quota usage with the new quota log report. Monitor who is consuming API resources, audit usage, and address issues directly within Google Analytics.
Action: Use these logs to enhance data governance and ensure fair API usage. Learn more about these reports.
BigQuery Updates
Client Library Enhancements (November 25, 2024): The Java client library for BigQuery was updated to version 2.44.0, introducing features like
maxTimeTravelHoursand improvements in documentation and dependencies. Google Cloud
Data Preparation Preview (October 24, 2024): BigQuery now offers context-aware transformation recommendations from Gemini for data cleansing, available in preview. Google Cloud
Looker Studio Updates
Enhanced Filter Visibility (November 21, 2024): Report viewers can now see all filters applied to a report, including those they cannot edit, improving transparency and understanding of data presentations. Google Cloud
Display & Video 360 (DV360)
Reporting Infrastructure Improvements (Estimated November 18, 2024): Infrastructure changes are set to enable faster report loading with reduced latency. Users may notice some variance in reported reach values in new reports compared to stored reports for the same time period. Google Support
Removal of 'Flight ASAP' Pacing (November 5, 2024): The 'Flight ASAP' pacing configuration for insertion orders has been deprecated. Existing insertion orders using this configuration have been automatically updated to 'Flight Ahead' pacing to optimize budget management and spending consistency. Google Ads Developer Blog
Campaign Manager 360 (CM360)
Reach Report Enhancements (Estimated November 18, 2024): Similar to DV360, CM360 has undergone infrastructure changes to facilitate faster report loading with less latency, potentially causing some variance in reach values between new and stored reports for the same periods. Google Support
Search Ads 360 (SA360)
Transition to New Platform (Ongoing as of November 2024): Google continues to encourage advertisers to upgrade to the new Search Ads 360 platform, which offers improved support for various ad formats, enhanced reporting, and better enterprise integrations. Features like Templates for automated campaign building are available to most advertisers who have upgraded. Google Blog
More Insights
Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment
Ketul Dave
Implementation Specialist
Nov 27, 2024
Read More
How to Recreate the 'Page Value' Metric in GA4 with BigQuery
Shreya Banker
Data Scientist
Nov 20, 2024
Read More
Remarketing in a Privacy-Centric World
Jasmine Libert
Head of Data Solutions
Nov 13, 2024
Read More
More Insights
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November 2024 GA4 & GMP Updates
Explore the latest updates from November 2024 across Google platforms like BigQuery, Looker Studio, DV360, CM360, and SA360. Learn about enhanced data analysis, reporting tools, advertising optimizations, and transparency improvements to maximize your campaign and business impact."
Napkyn
Google Analytics 4 Updates
Data Collection and Audience Expansion
Customer Match in Google Analytics (November 20, 2024): Expand your advertising audiences using Customer Match. This feature leverages hashed first-party data for audience matching in Google Ads, Display & Video 360, and Search Ads 360. It ensures broader coverage for remarketing campaigns, even when other identifiers aren't available.
Action: Enable user-provided data collection and link Google Analytics to your advertising products.
Ad Performance Optimization
Custom Channel Groups Supports Manual Ad Content (November 26, 2024): Enhance your channel analysis by using the manual ad content parameter in custom channel groups. This allows for greater flexibility in tagging and deeper insights into performance.
Action: Create new custom channel groups if you have Editor or higher permissions.
Improvements to Cost Data Import (November 19, 2024): Understand ad cost data better, even when required dimensions lack matches. Google Analytics now ensures cost, impressions, and clicks are reported comprehensively, enabling more accurate analysis.
Action: Review imported ad data for a clearer picture of campaign performance. Learn more about cost data import.
Ecommerce Insights and Recommendations
New Merchant Center Recommendations (November 22, 2024): Address product disapprovals in Google Merchant Center directly from Google Analytics. Recommendations link to specific product issues, helping improve visibility in Google Shopping and ad performance.
Action: Use insights from the Home page, Insights hub, or Acquisition overview to resolve disapprovals and boost sales. Learn more about recommendations.
Transparency and API Management
Data Access and API Quota History (November 7, 2024): Gain visibility into API quota usage with the new quota log report. Monitor who is consuming API resources, audit usage, and address issues directly within Google Analytics.
Action: Use these logs to enhance data governance and ensure fair API usage. Learn more about these reports.
BigQuery Updates
Client Library Enhancements (November 25, 2024): The Java client library for BigQuery was updated to version 2.44.0, introducing features like
maxTimeTravelHoursand improvements in documentation and dependencies. Google Cloud
Data Preparation Preview (October 24, 2024): BigQuery now offers context-aware transformation recommendations from Gemini for data cleansing, available in preview. Google Cloud
Looker Studio Updates
Enhanced Filter Visibility (November 21, 2024): Report viewers can now see all filters applied to a report, including those they cannot edit, improving transparency and understanding of data presentations. Google Cloud
Display & Video 360 (DV360)
Reporting Infrastructure Improvements (Estimated November 18, 2024): Infrastructure changes are set to enable faster report loading with reduced latency. Users may notice some variance in reported reach values in new reports compared to stored reports for the same time period. Google Support
Removal of 'Flight ASAP' Pacing (November 5, 2024): The 'Flight ASAP' pacing configuration for insertion orders has been deprecated. Existing insertion orders using this configuration have been automatically updated to 'Flight Ahead' pacing to optimize budget management and spending consistency. Google Ads Developer Blog
Campaign Manager 360 (CM360)
Reach Report Enhancements (Estimated November 18, 2024): Similar to DV360, CM360 has undergone infrastructure changes to facilitate faster report loading with less latency, potentially causing some variance in reach values between new and stored reports for the same periods. Google Support
Search Ads 360 (SA360)
Transition to New Platform (Ongoing as of November 2024): Google continues to encourage advertisers to upgrade to the new Search Ads 360 platform, which offers improved support for various ad formats, enhanced reporting, and better enterprise integrations. Features like Templates for automated campaign building are available to most advertisers who have upgraded. Google Blog
More Insights
November 2024 GA4 & GMP Updates
Napkyn
Dec 4, 2024
Read More
Server-Side Google Tag Manager: Multi-Region vs. Single-Region Deployment
Ketul Dave
Implementation Specialist
Nov 27, 2024
Read More
How to Recreate the 'Page Value' Metric in GA4 with BigQuery
Shreya Banker
Data Scientist
Nov 20, 2024
Read More
More Insights
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