Featured Insight
Preserving Historical Data From Universal Analytics
Your ultimate manual on safeguarding GUA data and selecting the right tools for the job.
insights
Browse our collection of resources
- All insight types
- Videos
- All
- Google Analytics 4
- Thought leadership
- News
- Best Practices
- GMP
- Data Science
- Media
- Implementation
- Advertising
- Data Activation
Featured Insights
All Insights
eGuides & Datasheets
Download this ultimate guide to measuring conversion pregress with predictive audiences in GA4.
UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking.
Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.
20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.
Videos
How To Use a Secondary Dimension in GA4
Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright.
4 Hats to a World-Class Data Marketing Program
In this presentation, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.
How to Identify & Leverage First Party Data
The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights.
First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to better connect with prospects and customers.
Data is a 4 Letter Word
In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?
In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.
AdTech Privacy: How to Measure Success in a Cookie-less World
What do you need to know about measuring success in a cookie-less world?
This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.
The 4 C's of Data for Executives: Create, Connect, Control, Commercialize
Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.
Self Assements
Lorem Ipsum Dolor
After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!
Lorem Ipsum Dolor
After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!