As an administrator, you can now send standard and custom reports by email instantly, enabling team members to receive immediate analytics updates. The emailed report includes data for the specified date range with any filters or comparisons applied to the report when the email is sent.
You can check the link here if you want to learn more about this new feature.
Google just released in GA4 an adjustment allowing users to make reports for day, week, or month, depending on the level of detail you need.
Unfortunately, up to this point, the only information that changes is the graph on the left side, nothing else.
A long time ago, there was an extension for Chrome regarding Universal Analytics. It was really helpful to export reports into Google Sheets in case Looker Studio (formerly Google Data Studio) wasn’t really an option. Helpfully, there is a new product for GA4 that can help with this.
Keep in mind that Napkyn is not affiliated with any of the products or services suggested here, but we do think this is a valid tool to be used and explored.
Adformatic has launched an extension for GA4 that significantly enhances reporting capabilities. This extension allows users to leverage GA4's advanced features while integrating additional functionalities tailored to meet specific business needs. It has more than 75K downloads and a rating of 4.5 stars out of 49 reviews at the moment of this writing.
There is a monthly fee of CAD 13.00/monthly per user or CAD 116.96/yearly per user. Downloading the tool without a subscription will have fewer capabilities, but will still help you to understand if the tool is a good fit for you or not. The Free Trial is 14 days and once subscribe you will have access to unlimited properties, reports, automated refreshes emails and email support.
You can now export data from a report to Google Sheets, allowing you to use Google Sheets' features to further analyze your data. To export the data in a report, click Share this report (
Learn more about exporting reports.
Google is rolling out a dropdown to adjust granularity in timeline reports. Only a daily timeline was available until now. The new drop down allows us to set weekly or monthly granularity, allowing users to easily see monthly trends.
As an administrator of an Analytics 360 property, you can now assign users or groups to report collections, enabling you to customize your report collections for different user bases. For example, you can surface marketing-focused reports to the marketing team, product-focused reports to the product team, and high-level executive summaries to the CEO.
Want to learn how to do that? Check this step-by-step.
Google Tag Manager has a lot of capabilities when it comes to Web and Server-side, but what not many people know is that you can also use it for Apps as well. Although this is not a new feature, Google recently updated its documentation and process which is important for you to know.
This can be especially useful because as a developer, you can use Google Tag Manager to implement and manage measurement tags and pixels in your mobile applications, without having to rebuild and resubmit application binaries to app marketplaces. Developers who work with Google Analytics for Firebase SDK can easily add Tag Manager to help manage and make changes to the implementation, even after the app has shipped.
Developers can also log important events and decide later which tags or pixels should be fired.
You can find all the details for Android and iOS in the links.
A new feature is rolling out for GA4 reports. Now you can create and apply saved comparisons to any reports. By clicking on Add Comparison > Create New, you can create your comparison (up to 5 conditions) and compare it with other comparisons already created.
Finally, don’t forget that you can only add up to four comparisons at once. Otherwise, GA4 will give you a warning.
Not only that, you can also save your comparisons so others can see them and have easy access to regular reports you want to see every day, without needing to recreate the comparisons each time you want to analyze those user bases.
You can also now define audience-based conditions through saved comparisons, enabling you to report on your most advanced user segmentations. For example, you can define a comparison as audience name = "high value users."
Google also included prebuilt saved comparisons for commonly used comparisons to help you get started.
NOTE: In GA4, comparisons take place of Segments in Universal Analytics.
Google's NewFront reveals exciting updates to Display & Video 360. Access worlds of content, put Google AI to work to streamline your streaming strategy and prioritize privacy with new audience solutions.