Section List
Google Tag Manager Updates:
'Set consent mode override' setting
Google has added a new 'Set consent mode override' setting to the Google tag settings that lets you override the default consent settings in your website or app code and instead set the default to 'denied' for all regions you choose. The setting is useful when setting up consent mode with a consent mode platform, or if you're having difficulty sequencing the default command in your code. Learn more about the setting
Google Analytics 4 Updates
Broken deep links recommendation
Google has now surfaced a recommendation to fix missing deep links in your app in order to increase conversions and improve your app’s engagement. The recommendations include a downloadable report of deep links to implement or fix, ordered by opportunity.
Improved session_start event firing
Google now more completely processes the session_start event when your property is linked to Google Ad Manager and you use the send_pay_view=false configuration. The change will help you more accurately measure user sessions.
Google Ads Updates
Ensure accurate measurement easily with Google Tag Diagnostics
With the new Tag Diagnostics tool, you can now gain valuable insights into the health of your Google tags directly within Google Tag Manager, Google Ads, and Google Analytics. This in-UI diagnostics feature provides a clear, at-a-glance view of your account health, alerting you to potential issues impacting your measurement and offering guidance on how to fix them. Google is making it easier than ever to view your measurement readiness in one place, so you can better build and activate your first-party data.
See Napkyn’s LinekdIn post about potential issues with this tool.
Simplify your consent management setup
To streamline your consent banner and consent mode deployment, Google is launching a streamlined solution that integrates with many of our CMP Partners. This integrated CMP setup streamlines consent banner creation and consent mode implementation directly within the Google tag user interface inside of Google Ads, Google Analytics, and Google Tag Manager, significantly reducing friction and complexity. This solution is designed to foster trust and transparency with your EEA users.
Display & Video 360 Updates
Google announces integration of Netflix advertising inventory into Display and Video 360 (DV360)
You can now gain direct access to Netflix inventory through private marketplaces in DV360, and you’ll soon be able to leverage the power of Netflix ads through programmatic guaranteed
From Netflix:
Marketers can now set up private 1:1 marketplace deals directly with Netflix through Google’s Display & Video 360. Google is working to extend the capabilities across different buy types including programmatic guarantee in November.
Google has introduced Google’s Campaign Manager 360 and Innovid for impression verification and extended our existing DoubleVerify and Integral Ad Science relationship for fraud and viewability verification into programmatic channels. These solutions will then be available across all buying channels in October.
Over the last few weeks, Google has been executing multiple programmatic campaigns with advertisers such as Expedia, Ford, T-Mobile, Mercedes-Benz and American Eagle.
The programmatic private marketplace buys are currently available in the US, Canada, Brazil, and Mexico and will be extended more globally in the following months.
YouTube auto-tagging will be automatically enabled
YouTube auto-tagging will be automatically enabled for all Display & Video 360 advertisers from September 30, 2024. New advertisers will have YouTube auto-tagging enabled by default. YouTube auto-tagging appends a GCLID identifier that is used for measurement and optimization to improve accuracy and conversion volume based on conversion attribution.
Advertisers can opt out of this auto-tagging enablement through this form by September 23, 2024.
Advertisers will have the ability to update YouTube auto-tagging settings at any time after the initial enablement. Those that have Floodlight optimization for YouTube enabled will not be able to disable YouTube auto-tagging, unless they disable Floodlight optimization for YouTube first.
Insertion order Flight ASAP pacing will be removed
Google is removing Flight ASAP pacing at the insertion order level. Existing insertion orders that use Flight ASAP pacing will be automatically migrated to Flight Ahead pacing. Flight Ahead is the recommended setting for general purposes.
To replicate Flight ASAP pacing, advertisers can use Daily ASAP pacing, which will continue to be available at both the insertion order and line item levels. Flight ASAP will remain available at the line item level. Flight Ahead and Flight Even will remain at both the insertion order and line item levels.
Campaign Manager 360
Zip code format changing
The Zip code format in reporting will be changed from integer to string.
Sunset of Oracle audiences
On September 30, 2024, third-party audiences licensed from Oracle will sunset. Once sunset, these audiences will be removed from any resource targeting and combined audiences. This update will automatically pause any line items that target only sunset audiences or negatively target any sunset audiences. You can identify these sunsetting audiences in Display & Video 360 as third-party audiences from providers “Bluekai”, “AddThis”, and “Datalogix”. These audiences can’t be easily identified using the Display & Video 360 API.
Advertisers will also lose the ability to share first-party CRM audiences onboarded by BlueKai’s DMP to Display & Video 360 and assign those audiences to campaigns, insertion orders, line items, and combined audiences.
Display & Video 360 and Campaign Manager 360
Enhanced attribution will be enabled for all advertisers
Enhanced attribution will be automatically enabled for most advertisers from September 30, 2024, whether Floodlight configurations are managed in Campaign Manager 360 (Hybrid) or Display & Video 360 (Third-Party Ad Servers). New advertisers will have enhanced attribution enabled by default. Enhanced attribution appends a DCLID identifier to non-YouTube click events, which increases accuracy and conversion volume of click based conversion attribution.
Advertisers can opt out of this enhanced attribution enablement through this form by September 23, 2024.
Advertisers will have the ability to update enhanced attribution settings at any time after the initial enablement.
If you're interested in exploring this new advertising platform talk to our media team
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