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Latest Insights from Napkyn
Latest Insights
from Napkyn
Latest Insights from Napkyn
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
How to Recreate the 'Page Value' Metric in GA4 with BigQuery
How to Recreate the 'Page Value' Metric in GA4 with BigQuery
How to Recreate the 'Page Value' Metric in GA4 with BigQuery
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Author Role
Nov 20, 2024
Nov 20, 2024
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Remarketing in a Privacy-Centric World
Remarketing in a Privacy-Centric World
Remarketing in a Privacy-Centric World
Jasmine Libert
Jasmine Libert
Jasmine Libert
Jasmine Libert
Head of Data Solutions
Head of Data Solutions
Head of Data Solutions
Author Role
Nov 13, 2024
Nov 13, 2024
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Read More
October 2024 GA4 & GMP Updates
October 2024 GA4 & GMP Updates
October 2024 GA4 & GMP Updates
Napkyn
Napkyn
Napkyn
Napkyn
Author Role
Nov 1, 2024
Nov 1, 2024
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Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Author Role
Oct 30, 2024
Oct 30, 2024
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Read More
How AI is Shaping Organic Search and Impacting Google Analytics 4 Attribution and Traffic
How AI is Shaping Organic Search and Impacting Google Analytics 4 Attribution and Traffic
How AI is Shaping Organic Search and Impacting Google Analytics 4 Attribution and Traffic
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Author Role
Oct 23, 2024
Oct 23, 2024
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15 Common GA4 Attribution Challenges and How to Solve Them
15 Common GA4 Attribution Challenges and How to Solve Them
15 Common GA4 Attribution Challenges and How to Solve Them
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Author Role
Oct 16, 2024
Oct 16, 2024
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Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Author Role
Oct 9, 2024
Oct 9, 2024
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Read More
Read More
September 2024 GA4 & GMP Updates
September 2024 GA4 & GMP Updates
September 2024 GA4 & GMP Updates
Napkyn
Napkyn
Napkyn
Napkyn
Author Role
Oct 2, 2024
Oct 2, 2024
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Read More
Read More
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Jasmine Libert
Jasmine Libert
Jasmine Libert
Jasmine Libert
Head of Data Solutions
Head of Data Solutions
Head of Data Solutions
Author Role
Sep 23, 2024
Sep 23, 2024
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Read More
Looker Studio + GA4 Quotas: When Dashboards Go Dark
Looker Studio + GA4 Quotas: When Dashboards Go Dark
Looker Studio + GA4 Quotas: When Dashboards Go Dark
Jasmine Libert
Jasmine Libert
Jasmine Libert
Jasmine Libert
Head of Data Solutions
Head of Data Solutions
Head of Data Solutions
Author Role
Sep 18, 2024
Sep 18, 2024
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Read More
Read More
August 2024 GA4 & GMP Updates
August 2024 GA4 & GMP Updates
August 2024 GA4 & GMP Updates
Napkyn
Napkyn
Napkyn
Napkyn
Author Role
Sep 4, 2024
Sep 4, 2024
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Implementing Enhanced Conversions in Google Ads and GA4
Implementing Enhanced Conversions in Google Ads and GA4
Implementing Enhanced Conversions in Google Ads and GA4
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Author Role
Aug 29, 2024
Aug 29, 2024
Read More
Read More
Read More
Why Investing in Proper Google Analytics 4 Implementation is Essential for Maximizing Marketing ROI
Why Investing in Proper Google Analytics 4 Implementation is Essential for Maximizing Marketing ROI
Why Investing in Proper Google Analytics 4 Implementation is Essential for Maximizing Marketing ROI
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Author Role
Aug 28, 2024
Aug 28, 2024
Read More
Read More
Read More
How to Reduce Unassigned Traffic in Google Analytics 4: A Complete Guide
How to Reduce Unassigned Traffic in Google Analytics 4: A Complete Guide
How to Reduce Unassigned Traffic in Google Analytics 4: A Complete Guide
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Author Role
Aug 14, 2024
Aug 14, 2024
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Read More
Read More
Understanding Discrepancies in Audience Sizes Across Google Advertising Platforms
Understanding Discrepancies in Audience Sizes Across Google Advertising Platforms
Understanding Discrepancies in Audience Sizes Across Google Advertising Platforms
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Author Role
Aug 12, 2024
Aug 12, 2024
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Read More
Read More
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Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
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Connect with us and start shaping your brand's tomorrow.
Connect with us and start shaping your brand's tomorrow.
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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com