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Beyond Data Analysis
Beyond Data
Analysis
Beyond Data Analysis
Napkyn provides comprehensive, data-driven marketing solutions to ensure clients are driving maximum business impact. Our services are categorized into three core groupings:
Napkyn provides comprehensive, data-driven marketing solutions to ensure clients are driving maximum business impact. Our services are categorized into three core groupings:
Napkyn provides comprehensive, data-driven marketing solutions to ensure clients are driving maximum business impact. Our services are categorized into three core groupings:
Data
Foundations
Data
Foundations
Data
Foundations
Data
Activation
Data
Activation
Data
Activation
Data
Privacy
Data
Privacy
Data
Privacy
Data Foundations
Data Foundations
Data Foundations
Building the data infrastructure & systems integrations necessary to power effective marketing.
Building the data infrastructure & systems integrations necessary to power effective marketing.
Building the data infrastructure & systems integrations necessary to power effective marketing.
Analytics Platform Licensing
Analytics Platform Licensing
GA4 360 Licensing & Support
GA4 360 Licensing & Support
Data Infrastructure
Data Infrastructure
GA4 Deployment & Optimization
GTM and Server-Side Tag Deployment & Optimization
1PD & On-Site Data Collection Strategy & Execution
Data Governance Strategy & Implementation
Comprehensive MarTech & AdTech Systems Integration
Online-Offline Data Integration
Google Cloud Setup & Implementation
Reporting Dashboard Development
Data Feed Development & Optimization
3P Cookie Deprecation Preparation
GA4 Deployment & Optimization
GTM and Server-Side Tag Deployment & Optimization
1PD & On-Site Data Collection Strategy & Execution
Data Governance Strategy & Implementation
Comprehensive MarTech & AdTech Systems Integration
Online-Offline Data Integration
Google Cloud Setup & Implementation
Reporting Dashboard Development
Data Feed Development & Optimization
3P Cookie Deprecation Preparation
Data Activation
Data Activation
Data
Activation
Building the data infrastructure & systems integrations necessary to power effective marketing.
Building the data infrastructure & systems integrations necessary to power effective marketing.
Building the data infrastructure & systems integrations necessary to power effective marketing.
Media Platform Licensing
Media Platform Licensing
DV360 Licensing & Support
SA360 Licensing & Support
CM360 Licensing & Support
DV360 Licensing & Support
SA360 Licensing & Support
CM360 Licensing & Support
Expert Media Consultation
Expert Media Consultation
Comprehensive Campaign Setup & Optimization Audits
Media Measurement Strategy Development
Dynamic Creative Strategy & Implementation
Comprehensive Campaign Setup & Optimization Audits
Media Measurement Strategy Development
Dynamic Creative Strategy & Implementation
Media Campaign Management
Media Campaign Management
Hands-On Media Campaign Management
AI-Powered Creative Development
Hands-On Media Campaign Management
AI-Powered Creative Development
Advanced Marketing & Media Analytics
Advanced Marketing & Media Analytics
Customer Segmentation, & Activation
Customer Propensity Modeling
Customer Lifetime Value Modeling
Media Mix Modeling
Customer Segmentation, & Activation
Customer Propensity Modeling
Customer Lifetime Value Modeling
Media Mix Modeling
Data Privacy
Data Privacy
Ensuring you have the appropriate safeguards & protocols in place to follow best practices and preserve user privacy.
Ensuring you have the appropriate safeguards & protocols in place to follow best practices and preserve user privacy.
Ensuring you have the appropriate safeguards & protocols in place to follow best practices and preserve user privacy.
Digital Data Privacy Assessment
Digital Data Privacy Assessment
Comprehensive Site Review Against Privacy Best Practices
Review of Consent Management Setup
Tag Management and Technical Implementation Assessment
PII Identification in Data Collection and Reporting
Gap Analysis and Remediation Planning
Data Collection and Usage Optimization
Data Collection and Usage Optimization
Consent Manager Implementation and Optimization
Google Consent Mode Deployment and Configuration
Privacy-First Data Governance
Privacy-First Data Governance
Data Minimization and Purpose Limitation Strategies
Data Retention and Deletion Protocols
Privacy Impact Assessments
Ongoing Privacy Monitoring and Management
Ongoing Privacy Monitoring and Management
Regular Privacy Assessments and Implementation Integrity Review
Privacy Training for Staff and Stakeholders
We are experts across the entire
Google technology stack.
Napkyn is a certified Google Marketing Platform and Google Cloud sales partner, providing licensing and services across the Google technology stack.
Napkyn is a certified Google Marketing Platform and Google Cloud sales partner, providing licensing and services across the Google technology stack.
Napkyn is a certified Google Marketing Platform and Google Cloud sales partner, providing licensing and services across the Google technology stack.
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Latest Insights and Education
Latest Insights and Education
Remarketing in a Privacy-Centric World
Remarketing in a Privacy-Centric World
Remarketing in a Privacy-Centric World
Jasmine Libert
Jasmine Libert
Jasmine Libert
Head of Data Solutions
Head of Data Solutions
Head of Data Solutions
Nov 13, 2024
Read More
Read More
October 2024 GA4 & GMP Updates
October 2024 GA4 & GMP Updates
October 2024 GA4 & GMP Updates
Napkyn
Napkyn
Napkyn
Nov 1, 2024
Read More
Read More
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Oct 30, 2024
Read More
Read More
More Insights
Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
Connect with us and start shaping your brand's tomorrow.
Connect with us and start shaping your brand's tomorrow.
Connect with us and start shaping your brand's tomorrow.
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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Shreya Banker
Data Scientist
Oct 30, 2024
More Insights